Adriaanse Trend Marketing International

Ellen & Leon Adriaanse

Ellen Adriaanse:
“As a child I wanted to work in Radiology. I was not that much of a student so I had a hard time acquiring the necessary diploma’s.
I worked my butt off to get my diploma, but in the end,  I reached my goal.

I stayed in Radiology until the end of 1992. In that year the first of our four children was born.
The birth of Jeroen changed my entire life. I decided to become a stay-at-home mom.

At that time, I was satisfied with my life. During a 15-year period I gave all my attention to our family.

And then something started to eat away at me. The children needed less (or at least a different kind of) attention and I was ready for a new challenge.
However, I did not want to go back into Radiology because then I would have had to study again (a lot had changed in 15 years) and I did not want to work shifts anymore either.

Around this time Léon was away more and more for his business and there were two concerns that troubled me;

  • What can we change for our family to be together more often and for us to do things together whenever we want to do them.
  • How can we mitigate financial risks so that – if something happens to Léon or me – our family can go on and maintain our lifestyle.

In 2007 I was offered an opportunity to work together with entrepreneurs.”

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Léon Adriaanse:
“In the 90’s I built up myself to be a project manager.
By the end of 2000 I evaluated the salary I earned in my job and I decided to start a company of my own to become a self-employed entrepreneur. My company LEAD Management was born.

I was very successful in several interim roles: service management, contract management, operational and tactical management, and project management.
At the time I worked 60-70 hours per week at a good rate and the revenues were sufficient to feed my family. My clients were very satisfied with me which led to an ongoing stream of new assignments.

The downside of it all was that I was constantly under a lot of stress. As time passed I realized that I would not grow old if I would go on doing what I did.
Something had to change.

In 2007 Ellen was offered an opportunity to work together with Entrepreneurs.